Fusionex, a multi award-winning, data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence, and Deep Learning, has successfully deployed a data-driven travel and hospitality platform to power up the operations of a new mega resort in Korea, in a multi-million dollar contract.
Spanning across more than 500 acres, the resort incorporates all types of destinations that guests would want, from theme parks to hotels, entertainment facilities, villas, condominiums, and more. The project includes rolling out a comprehensive digital platform to engage with guests, build brand loyalty, and provide elevated levels of convenience and enhanced customer experience.
Fusionex has introduced its BDA solution, Fusionex GIANT, which will consolidate billions of records, from traveler registration to hotel guest interactions and retail customer management. By harnessing this massive amount of data, the client would use GIANT to cleanse and manage disparate data to gain useful insights and information. The information would then be utilized to facilitate bookings, make product recommendations and provide better customer experience with a high degree of flexibility and personalization.
The Fusionex Big Data platform is also a natural bolt-on for the Fusionex Central Reservation System (CRS), which reaches customers on their terms through convenient online, kiosk, and mobile platforms. CRS will also support requests by travel agents, providing a wider avenue for travelers to find their way to the resort. The system will also provide seamless communication between floor staff and security.
Besides generating a greater number of visitors for the client, Fusionex will also be working on ways to increase the customers’ lifetime value. Via the Loyalty Management System (LMS), the client will be able to give out loyalty points and redeemable rewards. This turns the holiday paradigm into one of point accumulation or “gamification” that motivates customers through interaction, engagement and loyalty, which will encourage recurring visits.
The client will then be able to unearth hidden insights in its data with a near-real-time overview of the performances of its different hospitality arms, customer behavior and tendencies. They could even conduct a drill-up analysis that checks stats from specific rides, from zones to the entire theme park. Decision-makers will then be able to craft strategies based on Fusionex’s predictive analytics capabilities.
Ivan Teh, Fusionex Managing Director and Chief Executive Officer, commented: “We are excited to see the rollout of this world-class platform for this amazing and beautiful resort. We look forward to seeing our client leverage this data-driven digital platform in their quest to provide high quality customer experiences.” For more info: https://enterpriseasia.org/apea/malaysia/awards/my-2014/ivan-teh/